Email’s power surges from data

If inboxes seem unusually full after a quiet weekend, that might not be your imagination. Studies show that Monday emails have the greatest impact. This is not news to digital marketing executive and trainer Emmanual Ibekwe. He creates and manages data-driven email marketing campaigns and sales funnels. During an Africa Tweet Chat, Ibekwe explained why email lists matter. “An email list is basically a list of subscribers,” he said. “In simple terms, these are people who gave you their email addresses along with their express permission for you to mail them. “Think of it as when someone accepts your warm…...